Individually tailored marketing plan and customized advertising for your club!

Most clubs in the fitness industry do little to no effective marketing and a large percentage of clubs do not have an effective sales organization. We develop the marketing plan for each club, plus create all advertising used at each club.

Our thought is that it is imperative to run every club as a business. The reason most clubs fail is that no business plan is effectively implemented and, as a general rule, most sales teams are weak. We’re not saying that they should hard sell, but they should accomplish a goal - make sales and create profit.

Generally, we work with anyone at your business that you feel can do the job. If we hire personnel we strongly suggest they be primarily compensated meritoriously by being paid commission - to be paid well if good performance is there and, if not, natural attrition occurs. We’d rather have the weaker sales person work for a competitor - which makes our job much easier. At most small clubs, one full time person is generally enough to start with.

Sports Club Management initiates working with most of our clubs at the beginning of your season. Most club owners want to start then because the season is much more productive. SCM can immediately make a dramatic positive increase in membership sales.

Our consulting program gives each of our clients the personal service necessary to accomplish each clubs goals in the shortest period of time, with a commitment to the highest quality service.

We have perfected the best personal training system in the industry.  Our approach has taken the clubs we work with to dramatically higher personal training levels.  There is no better system in the industry.